DotCom Secrets
Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels. DotCom Secrets is not just another "how-to" book on internet marketing. This book is not about getting more traffic to your website--yet the secrets you'll learn will help you to get exponentially more traffic than ever before. This book is not about increasing your conversions--yet these secrets will increase your conversions more than any headline tweak or split test you could ever hope to make. Low traffic or low conversion rates are symptoms of a much greater problem that's a little harder to see (that's the bad news), but a lot easier to fix (that's the good news). What most businesses really have is a "funnel" problem. Your funnel is the online process that you take your potential customers through to turn them into actual customers. Everyone has a funnel (even if they don't realize it), and yours is either bringing more customers to you, or repelling them. In this updated edition, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels,
What you might want to know about DotCom Secrets
The questions readers send us most often, answered without spoilers.
Online-marketing entrepreneur Russell Brunson lays out the funnel-building playbook behind ClickFunnels: how to design a value ladder, write follow-up sequences, and convert traffic into customers in repeatable steps.
DotCom Secrets was written by Russell Brunson and published in 2015, with a revised expanded edition in 2020. Brunson is the co-founder of ClickFunnels and one of the most prominent figures in the online marketing and sales-funnel world.
DotCom Secrets is aimed at online entrepreneurs but the underlying principles (value ladders, traffic temperature, hook-story-offer framework) apply to any sales-driven business. The examples lean digital.
DotCom Secrets is 204 pages in standard print editions, though page counts vary slightly between hardcover, paperback, and large-print formats.
At an average reading pace of about 250 words per minute, DotCom Secrets takes most readers 3 to 4 hours to finish.
DotCom Secrets is a standalone novel by Russell Brunson, not part of a series.
DotCom Secrets is available in hardcover, paperback, ebook, and audiobook formats from Amazon, Bookshop.org, ThriftBooks, and most major bookstores.
