Imperfect Courage
Jessica Honegger started Noonday Collection to fund an international adoption, hosting trunk shows in her Austin home with jewelry made by artisans in Uganda. The book traces how that one-woman effort grew into a global fair-trade business with thousands of ambassadors. She is candid about the parts most founder stories skip: the messy launches, the cash crunches, the days she wanted to quit, and the friendships that pulled her through. The animating idea is that courage rarely looks heroic and almost always shows up imperfect. Each chapter pairs a Noonday story with a small invitation for the reader to step into discomfort.
What you might want to know about Imperfect Courage
The questions readers send us most often, answered without spoilers.
The founder of fair-trade jewelry company Noonday Collection writes about building the business from her front porch and the small acts of courage that kept it going.
Yes. Brown wrote a hardcover blurb saying the book is both an invitation and a challenge to bravely show up for ourselves and the people we love.
Both are present. Honegger's faith shapes her decisions, but the practical thread is building Noonday and helping readers act on their own ideas.
Imperfect Courage was written by Jessica Honegger, published in 2018 by WaterBrook.
Imperfect Courage is 227 pages in standard print editions, though page counts vary slightly between hardcover, paperback, and large-print formats.
At an average reading pace of about 250 words per minute, Imperfect Courage takes most readers 3 to 5 hours to finish.
Imperfect Courage is available in hardcover, paperback, ebook, and audiobook formats from Amazon, Bookshop.org, ThriftBooks, and most major bookstores.
