Pitch Anything
When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a-kind method to raise more than $400 million--and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation. Whether you're selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas. According to Klaff, creating and presenting a great pitch isn't an art--it's a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you'll remain in complete control of every stage of the pitch process. Pitch Anything introduces the exclusive STRONG method of pitching, which can be put to use immediately: Setting the Frame; Telling the Story; Revealing the Intrigue; Offering the Prize; Nailing the Hookpoint; Getting a Decision. One truly great pitch can improve your career, make you a lot of money--and even change your life. Success is dependent
What you might want to know about Pitch Anything
The questions readers send us most often, answered without spoilers.
Investment banker Oren Klaff lays out a method he calls STRONG for pitching deals to skeptical investors, built on neuroscience-flavored ideas about frame control, status, and prizing yourself.
Pitch Anything is Oren Klaff's framework for high-stakes presentations and sales. Drawing on neuroscience and his investment-banking experience, Klaff argues that the audience's croc brain (the most primitive brain region) decides early whether to listen at all.
Yes. The book is over a decade old, but the core frame-control framework remains widely used in sales, fundraising, and presentation training. Klaff has since written a sequel, Flip the Script (2019).
Pitch Anything was written by Oren Klaff, published in 2011 by McGraw-Hill Companies, The.
Pitch Anything is 225 pages in standard print editions, though page counts vary slightly between hardcover, paperback, and large-print formats.
At an average reading pace of about 250 words per minute, Pitch Anything takes most readers 3 to 5 hours to finish.
Pitch Anything is a standalone novel by Oren Klaff, not part of a series.
Pitch Anything is available in hardcover, paperback, ebook, and audiobook formats from Amazon, Bookshop.org, ThriftBooks, and most major bookstores.
