The Medici Effect

Frans Johansson argues that the most surprising breakthroughs occur at what he calls the Intersection, the point where different disciplines, industries, and cultures collide. Naming the book for the burst of creativity in Medici-era Florence, he shows how stepping into the space between fields lets people combine concepts that specialists would never connect. Johansson draws examples from cooking, architecture, business, and science, and offers practical ways to find and exploit these intersections. The book makes an early, direct case for the breadth-driven, cross-pollinating thinking that Range would later champion.