Start typing to search our library
No books found
Alex Hormozi is the founder of Acquisition.com, a portfolio holding company, and author of the $100M business series including $100M Offers and $100M Leads. He shares business teardowns on his YouTube channel and The Game podcast.
“How to Win Friends and Influence People by Dale Carnegie. If I could only recommend one book on human interaction, this would be it. I've read it more times than any other book. It taught me how to make people feel important and how to actually listen.” source
“Cialdini's Influence is the operating manual for persuasion. Reciprocity, commitment, social proof, authority, liking, scarcity. Every good offer I have ever built leans on at least three of these levers.” source
“Chet Holmes changed the way I thought about sales forever. The idea that you get better by doing twelve things a thousand times, not a thousand things twelve times, is the reason our companies scale.” source
“Ready Fire Aim by Michael Masterson is the book I wish every entrepreneur read before hiring their first executive. It maps the four stages of a company by revenue and tells you exactly what breaks at each one.” source
“Most people do not own a business, they own a job. The E-Myth was the first book that made me realize I had built myself the worst job in the world by not building the systems that would let the business run without me.” source
“Chris Voss will teach you more about closing a deal in one chapter than most sales trainers will in a decade. Labeling and mirroring alone will double your close rate if you actually practice them.” source
“Twenty two chapters. Two hundred pages. If you read one marketing book this year, read this one. It is basically a cheat sheet for positioning that has aged better than almost anything written since.” source
“If you want to lead, you have to own everything. Not just the outcomes you like. Jocko drove that into me. The moment I stopped blaming my team for missed numbers was the moment my team started hitting them.” source
“Ray Dalio taught me that a company is just a stack of principles applied consistently. Write them down, argue about them, and then follow them even when it hurts. That is the whole game.” source
“Traction is the closest thing to an install-a-CEO manual that exists. If your company is between one and ten million and everything feels chaotic, this book will fix ninety percent of it.” source
“Peter Thiel's Zero to One is the book that made me stop competing and start looking for markets where I could be the only real option. Competition is for losers is not a slogan, it is a strategy.” source
