The Millionaire Next Door
Can you spot the millionaire next door? Who are the rich in this country? What do they do? Where do they shop? What do they drive? How do they invest? Where did their ancestors come from? How did they get rich? Can I ever become one of them? Get the answers in The Millionaire Next Door, the never-before-told story about wealth in America. You'll be surprised at what you find out. "Why aren't I as wealthy as I should be?" Many people ask this question of themselves all the time. Often they are hard-working, well-educated, middle-to-high-income people. Why, then, are so few affluent? The answer lies in The Millionaire Next Door: The Surprising Secrets of America's wealthy. According to authors Thomas J. Stanley and William D. Danko, most people have it all wrong about how you become wealthy in America. It is seldom inheritance or advanced degrees or even intelligence that builds fortunes in this country. Wealth in America is more often the result of hard work, diligent savings, and living below your means. - Jacket.
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What you might want to know about The Millionaire Next Door
The questions readers send us most often, answered without spoilers.
Marketing professors Thomas Stanley and William Danko spent two decades surveying American millionaires and found that most of them did not look the part. They live in middle-class neighborhoods, drive used cars, run small businesses, and follow seven habits the book lays out in detail.
The Millionaire Next Door is a 1996 study of American millionaires by Thomas Stanley and William Danko, finding that most are not flashy spenders but rather first-generation business owners and professionals who live below their means.
Yes, broadly. The principles of frugality and saving above income remain widely cited in personal finance and FIRE communities. Some specific data is dated (the book is nearly 30 years old), but the core findings have held up.
The Millionaire Next Door was written by Thomas J. Stanley, published in 1996 by Rowman & Littlefield Publishers, Incorporated.
The Millionaire Next Door is 258 pages in standard print editions, though page counts vary slightly between hardcover, paperback, and large-print formats.
At an average reading pace of about 250 words per minute, The Millionaire Next Door takes most readers 4 to 6 hours to finish.
The Millionaire Next Door is a standalone novel by Thomas J. Stanley, not part of a series.
The Millionaire Next Door is available in hardcover, paperback, ebook, and audiobook formats from Amazon, Bookshop.org, ThriftBooks, and most major bookstores.
